Officina Profumo - Farmaceutica completed four hundred years of uninterrupted activity in 2012
With the splendid backdrop of the Great Cloister of Santa Maria Novella the celebrations were held for the 400 years.
On 10 May 2012 the celebrations were held in the Great Cloister commemorating Officina Profumo-Farmaceutica di Santa Maria Novella’s 400 years of uninterrupted business, during which a Renaissance-themed ceremony was held with the Flag Bearers of the Uffizi and the historic Cortège of the participants in costume. The guests were welcomed by the Fanfare of the Scuola Marescialli e Brigadieri dei Carabinieri who performed the Inno di Mameli (Italy’s national anthem).
The former mayor of Florence, Matteo Renzi, also attended. He wanted to emphasize the important role that historic businesses such as Officina di Santa Maria Novella play for Made in Italy around the world. The celebratory stamp of the 400th anniversary of the Officina, which is part of the “Made in Italy” series, was presented during the event and in addition two limited edition perfumes were introduced on the market:
Eugenio Alphandery, Chairman of the Officina, concluded by thanking all the participants and unveiling the new look of the ancient Farmacia di Santa Maria Novella, following the restoration work at the historic shop in Via della Scala, carried out precisely for this important event to return the rooms of the ancient pharmacy to their original appearance.
Lastly, in the name of tradition and innovation, continuing to use raw materials of the highest quality and still following the artisanal procedures used by the Dominican friars, with the help however of modern technology and cutting-edge machinery, Eugenio Alphandery, Director and Co-owner of the Officina, comments during this important event:
«For an antique and modern car enthusiast as I am, I could compare this company to a beautiful convertible of the 1930s, with a body hammered by hand by an artisan and a powerful and modern engine, perfect suspensions and brakes: a car that enhances the pleasure of looking at it and driving it»